Multi-Brand Performance: Analyze customer interactions with various brands within the store to optimize brand placement and partnerships
Retail Layout Optimization: Analyze customer movement patterns to identify high-traffic zones and adjust store layouts for improved product visibility and accessibility
Optimizing Product Placement: Identify items frequently purchased together using customer path analysis and strategically position products to enhance customer experience and increase basket size
A/B Testing: Conduct A/B testing on store layout and product displays by analyzing changes in foot traffic and customer behavior in designated zones
Leasing Optimization: Use Zone and Path Analysis to identify high-traffic areas, supporting premium lease pricing and targeted tenant placements based on shopper flow and dwell times
